Can you tell us a little about yourself?
I have a Masters of Health Information Science and studied home medical devices for people with diseases. I was published in Medical Journey top 8% in the world, I was one of only three Canadians and 60 recipients worldide to receive the Queen’s Young Leaders Award in 2015 which I received from Majesty Queen Elizabeth II, I am Boost VC funded and pitched at SVF League of Extraordinary Women.
What exactly is skritswap Inc.?
We take complex words and replace with clear everyday language. I used AI to do this.
What inspired you to start?
Feb 2013- I was sitting in my masters talking about journal articles and newspaper articles. Mis information in newspaper articles, wasn’t accurate but readable—eureka!!! What if we used AUI to bridge the gap and have different versions of complex journal articles and newspaper articles.
How did you come up with the name?
It came from WSL- Nov 2016, Dr Lynn Nichols, worked to change new name – skritswap
What was it like for you to start your own company?
Incredibly challenging and equally as rewarding, if not more so. I started while had full time day job and couldn’t quit for first 2 years- it was really hard. I did not have business background also I am not an engineer and could not code. Typical company starters I did not fit that mold but knew the world needed this- mentors told me- why not me!?
What does a typical day look like for you?
Lately in CA- up at 5:30AM or 6 on calls back on eastern time, advisors, clients. I go golfing at 7:00 and around 9-12:30 or 1:00 is my focused work time. I do tasks I need to do, stay in my own office away from everyone else, do quiet work. Around 1:00-4:00 or 5:00PM I take meetings, in person or phone calls. In the evenings I exercise, go boxing or do hot yoga and I take no calls after 5:30 or 6.
What is your favorite part about running skritswap?
Knowing we are building something that is going to impact BILLIONS of people!- I meant to do this and found purpose accidentally. When something you love, something your passionate about and something you are great at, meets mission the world needs you.
What is your least favorite part about running skritswap?
Startups come with uncertainty, as a long term planner I can only see so far ahead, cash runway is only so far out, you have to become comfy with uncertainty, knowing my staff and families and livelyhood are relying on decisions I make- I take that very very seriously.
Is there anything on the rise for skritswap?
Website—area where u can try it, see if u can swap out complex language for something clear—see how you would do it- try to beat our tech
What was the most valuable thing you got from your WSLab Accelerator experience?
The most valuable thing I walked away from the WSLab program with was a knowledge of how Silicon Valley’s startup culture works, what the company metrics expectations are, and some real relationships with people out here.
How do you keep yourself feeling confident?
1- string support network & cheerleaders all around you
2- self care, take time to step away, fitness
3- mission driven to the end!- I believe in mission above all else and confident in that mission and every decision is towards that
4- knowing abilities and weaknesses
What is one piece of advice you would give to a woman who wants to start her own company?
Advice—just do it! One foot in front of other everyday, no matter how big or small make progress everyday!
Never could have done anthing without WSL- key into SV, in an environment where people are helping you- tap into SV thinking- extremely different than anywhere in the world!
More about WSLab:
Accepting applications for July Accelerator!!
Learn more about our accelerator: https://womenstartuplab.com/accelerator-2/
Sign up for our accelerator: https://womenstartuplab.com/apply-now/