Can you tell us a little about yourself?
I am not your typical founder. I am a 50 plus married African-American woman with 2 kids in college. I have a background in pharmaceuticals, neutraceuticals and digital marketing.
What exactly is Rx Interactive?
Rx Interactive is a healthcare gamification company. We use game mechanics to make patient education more engaging. Our vision is to increase patient adherence.
What inspired you to start Rx Interactive?
My mother-in-law was battling pancreatic cancer. She was given an oral oncology drug as a last attempt to shrink the cancer. We realized too late that she was taking the medicine sporadically instead of everyday. She told us that because her treatment was in pill form, she didn’t consider it a serious treatment. After a few years of research, we realized patient adherence was a costly and serious problem in the U.S.
How did you come up with the name?
I came to WSLab with a different name. One of the advisors suggested that I change it. We were in a group brainstorming a name and our cohort advisor Catherine Elyssa Brown came up with the name. It really resonated with me.
What was it like for you to start your own company?
I have been a solopreneur for over 20 years. Going from my comfort zone to a startup company is overwhelming and inspiring. You realize your vision is bigger than yourself. My husband is my biggest cheerleader. Knowing that there are people who have my back really helps.
What does a typical day look like for you?
I typically start my day with a walk with my dog. Walking and being outside with nature clears my mind and I get my best ideas during that time. Then it is off to my computer with follow ups. I am meeting with potential customers and networking with investors, experts in life sciences and technology for advice and input. If I don’t have a meeting during the day, I focus on product development, business development and market research.
What is your favorite part about running Rx Interactive?
I get the opportunity to meet fascinating people who are doing wonderful things to make a difference.
What is your least favorite part about running Rx Interactive?
As a founder and CEO, I focus on so many things. Some days it’s like juggling several objects and none of them can fall.
How do you spread the word about your company?
Since I am still in the prototype stage, I spread the word at events where I can find my future customers. I am a member of a Health Executive Network and I attend many life science events.
Is there anything on the rise for Rx Interactive?
We are creating a new prototype based on feedback I have received from future customers. Rx Interactive will also have the IP. We are currently putting together an advisory board. We also plan to do a friends and family round during the first quarter of 2018.
How do you keep yourself feeling confident?
Number one for me is to be around positive people. I try stay around people who say, “you can” instead of “you can’t”. There is always a way! I also love to listen to gospel music. It’s so inspiring!
How do you balance your work life and your personal life?
Unless I have something pressing, I tried to do a hard stop at 5:00 pm. I do have team members who work full time, so there are evenings and weekends. I make it a point to honor their time too.
What is one piece of advice you would give to a woman who wants to start her own company?
I would say go for it! Don’t look at your age, sex, circumstances or even past failures. You are DNA coded to do something great!
Is there anything else that you would like to share with us? Like a fun fact or a favorite quote?
“We often overestimate what we can accomplish in a day, and underestimate what we can accomplish in a lifetime.” – Unknown
More about WSLab:
Accepting applications for July Accelerator!!